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Towards Understanding the Value of a Loyal Custome...
作者
Rohini Ahluwalia / Hanumantha Rao Unnava / Robert E. Burnkrant
出版1999
ISBN
OCLC:247612164
主題
Brand choice
Electronic Information Systems for Consumers
作者
Hanumantha Rao Unnava / James R. Follain / Leslie M. Fine / Patric H. Hendershott / Paul C. Nutt / Peg Thoms / Richard L. Oliver / Robert E. Widing / W. C. Benton
出版1987
ISBN
OSU:32435030635320
主題
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Discerning Among Rival Theories of Growth Planning...
作者
Claudio Daniel Milman / Frank Darr / G. Keong Leong / Greg Martin Allenby / Hanumantha Rao Unnava / Krishnagopal Menon / Leslie M. Fine / Linn George Neidengard / P. V. Balakrishnan / Patric H. Hendershott / Paul C. Nutt / S. Michael Camp
出版1987
ISBN
OSU:32435030635338
主題
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Current and Potential Impact of Emerging Communica...
作者
Bruce R. Gaumnitz / Clark Leavitt / Edward James Kane / Hanumantha Rao Unnava / James Edward Storbeck / Janina C. Latack / Jerald Greenberg / Martha C. Cooper / Paul L. Sauer / Rajan Nataraajan / Thomas G. Noordewier / Carol Bothamley Gaumnitz / Claire L. McCarty / Diana Rogers / Murray Arnold Young / P. V. Balakrishnan / Richard H. Goodspeed / Robert E. Burnkrant / Charles B. Lounsbury / W. Wayne Talarzyk
出版1987
ISBN
OSU:32435030635536
主題
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Altering the Consumption Experience
作者
Anand Desai / Daniel E. Innis / Ellen Marie Whitener / Greg Martin Allenby / Jeffrey Duane Ford / Joel Urbany / Norris F. Krueger / Pai-Cheng Chu / Paul W. Miniard / Peter R. Dickson / Sven B. Lundstedt / Hanumantha Rao Unnava / Howard Jay Klein / Joyce J. Elam / Kingsley E. Haynes / Laurie W. Ford / Robert C. Blattberg / Sunil Bhatla / Deepak Sirdeshmukh / James Edward Storbeck / Rosemary Kalapurakal / Thanmie J. H. Freeze
出版1987
ISBN
OSU:32435030635429
主題
Consumer behavior
The Volatility of Short-term Interest Rates
作者
Clark Leavitt / Deepak Sirdeshmukh / Edward James Kane / K. C. Chan / P. V. Balakrishnan / Ronald R. King / Warren Bernard Bailey / Anand Desai / David E. Wallin / Hanumantha Rao Unnava / Phillip Lewis / Rajan Nataraajan
出版1987
ISBN
OSU:32435030635387
主題
Accounting fraud
Market Segmentation in the 21st Century
作者
Greg Martin Allenby / Howard Jay Klein / John P. Wanous / Neeraj Arora / Arnon Elaine Reichers / Michael J. Hudy / Natasha A. Weaver / Neeli Bendapudi / Sha Yang / James Lee Ginter / James T. Austin / Robert E. Burnkrant / Leslie M. Fine / Robert P. Leone / Mark Stiving / Hanumantha Rao Unnava
出版1998
ISBN
OSU:32435068675339
主題
Bayesian statistical decision theory
Functional Shiftability
作者
Clark Leavitt / Edward James Kane / Howard J. Klein / John Davis Stegman / Paul A. Thompson / Paul L. Sauer / Paul W. Miniard / Richard D. MacMinn / Anthony Bown Sanders / Hanumantha Rao Unnava / Murray Arnold Young / Paul Mulvey / Sunil Bhatla / W. Wayne Talarzyk
出版1987
ISBN
OSU:32435030635650
主題
Achievement motivation
Effects of Variation in Message Execution on the L...
作者
Glenn Wesley Milligan / Paul C. Nutt / Robert E. Burnkrant / Hanumantha Rao Unnava / Martha C. Cooper / Robert W. Backoff
出版1986
ISBN
OSU:32435022071708
主題
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