Aybars Tuncdogan / Senior Lecturer (Associate Professor) in Marketing and Technology Aybars Tuncdogan / Oguz A. Acar / Professor of Marketing & Innovation Oguz A Acar / Professor of Strategy & Innovation Strategy Henk Volberda / Ko de Ruyter / Henk W. Volberda / Professor of Marketing Head of Marketing Group and Vice-Dean of Research Ko de Ruyter | 