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Strategic Integrated Marketing Communications
作者
Larry Percy
出版Routledge, 2018-04-30
ISBN
9781351673853 / 1351673858
主題
Business & Economics
Marketing Communications
作者
John R Rossiter / Larry Percy / Lars Bergkvist
出版SAGE, 2018-08-21
ISBN
9781526452160 / 1526452162
主題
Business & Economics
Strategic Advertising Management
作者
Larry Percy / Richard H. Elliott
出版Academic, 2020-12-25
ISBN
9780198835615 / 0198835612
主題
Business & Economics
Advertising and Promotion Management
作者
John R. Rossiter / Larry Percy
出版McGraw-Hill Companies, 1987
ISBN
UVA:X001219559
主題
Business & Economics
Strategic Brand Management
作者
Richard H. Elliott / Richard Rosenbaum-Elliott / Larry Percy / Simon Pervan
出版Oxford University Press, USA, 2015
ISBN
9780198704201 / 0198704208
主題
Business & Economics
Strategic Integrated Marketing Communication
作者
Larry Percy
出版Routledge, 2008
ISBN
9780750679800 / 0750679808
主題
Business & Economics
Strategic Advertising Management
作者
Larry Percy / John R. Rossiter / Richard H. Elliott
出版Oxford University Press, USA, 2001
ISBN
IND:30000087700831
主題
Business & Economics
Advertising and Promotion Management
作者
John R. Rossiter
出版1997
ISBN
007053943X / 9780070539433
Advertising Communications and Promotion Managemen...
作者
John R. Rossiter / Larry Percy
出版1998
ISBN
0071155147 / 9780071155144
主題
Advertising
Marketing Research That Pays Off
作者
William Winston / Larry Percy
出版Routledge, 2014-05-01
ISBN
9781317952466 / 1317952464
主題
Business & Economics
Applying the Rossiter-Percy Model to Social Market...
作者
Robert J. Donovan / John R. Rossiter / Larry Percy
出版1997
ISBN
1862743215 / 9781862743212
主題
Communication in marketing
Sticks and Stones
作者
Duane Paxson
出版2004
ISBN
STANFORD:36105114016863
主題
Sculpture, Modern
Strategies for Implementing Integrated Marketing C...
作者
Larry Percy
出版Contemporary Books, 1997
ISBN
0844235830 / 9780844235837
主題
Communication in marketing
Emotional Responses to Brands and Product Categori...
作者
Larry Percy / Flemming Hansen / Rolf Randrup / Copenhagen Business School. CBS. Institut for Afsætningsøkonomi. AØ. Department of Marketing. AØ / Handelshøjskolen i København. Institut for Afsætningsøkonomi / Handelshøjskolen i København. Institut for Afsætningsøkonomi. Center for Marketing Communication
出版2004
ISBN
OCLC:474028878
Advertising Strategy
作者
Larry Percy / John Rossiter
出版Praeger, 1980-03-15
ISBN
9780275916923 / 0275916928
主題
Business & Economics
Advertising Strategy
作者
Larry Percy / John R. Rossiter
出版Greenwood, 1980
ISBN
UVA:X000747668
主題
Business & Economics
Consumer Choice Behaviour
作者
Flemming Hansen / Morten Hallum Hansen / Larry Percy / Copenhagen Business School. CBS. Institut for Afsætningsøkonomi. AØ. Department of Marketing. MARKETING / Handelshøjskolen i København. Institut for Afsætningsøkonomi / Handelshøjskolen i København. Institut for Afsætningsøkonomi. Center for Marketing Communication
出版2004
ISBN
OCLC:473724909
Understanding the Role of Emotion in Advertising
作者
Larry Percy / Copenhagen Business School. CBS / Handelshøjskolen i København. Institut for Afsætningsøkonomi
出版2003
ISBN
OCLC:464812389
Strategic Advertising Management
ISBN
OCLC:746952473
Advertising Promotion Management
作者
Rossiter / Larry Percy
出版McGraw-Hill Companies, 1988-05-01
ISBN
0070539081 / 9780070539082
主題
Advertising
Research paper
作者
Larry Percy
出版2003
ISBN
OCLC:873086890
The A-b-e Model of Benefit Focus in Advertising
作者
John R. Rossiter / Larry Percy
出版1996
ISBN
OCLC:611398815
A Typology of Brand Attitude Strategies
作者
Larry Percy / John R. Rossiter
出版1987
ISBN
OCLC:220302718
主題
Advertising
Advertising Communication Models
作者
John R. Rossiter / Larry Percy
出版1984
ISBN
0909684707 / 9780909684709
主題
Advertising
Visual Communication in Advertising
作者
John R. Rossiter / Larry Percy
出版1979
ISBN
OCLC:8948950
主題
Advertising
Measuring Advertising Effectiveness
作者
Larry Percy / John R. Rossiter
出版1992
ISBN
1862741646 / 9781862741645
主題
Advertising
Emotional Responses
作者
Flemming Hansen / Sverre Riis Christensen / Steen Lundsteen / Larry Percy
出版2006
ISBN
OCLC:475298138
Research paper
作者
Larry Percy / Flemming Hansen / Morten Hallum Hansen / Handelshøjskolen i København. Institut for Afsætningsøkonomi. Center for Marketing Communication
出版2004
ISBN
OCLC:873068309
Research paper
作者
Larry Percy / Flemming Hansen / Rolf Randrup
出版2004
ISBN
OCLC:873118498
Poetic Percy Python
作者
Larry Sullivan
出版2020-10-15
ISBN
1735999105 / 9781735999104