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From Brand Vision to Brand Evaluation
作者
Leslie de Chernatony
出版Routledge, 2010-07-15
ISBN
9781136439933 / 1136439935
主題
Business & Economics
From Brand Vision to Brand Evaluation
作者
Leslie De Chernatony
出版Elsevier, 2006
ISBN
9780750667494 / 0750667494
主題
Business & Economics
Creating Powerful Brands
作者
Leslie de Chernatony / Malcolm McDonald
出版Routledge, 2012-11-27
ISBN
9781136413629 / 1136413626
主題
Business & Economics
Excellence in Advertising
作者
Leslie Butterfield
出版Routledge, 2009-11-03
ISBN
9781136404511 / 1136404511
主題
Business & Economics
Creating Powerful Brands
作者
Leslie de Chernatony
出版Routledge, 2010-10-28
ISBN
9781136445194 / 1136445196
主題
Business & Economics
Creating Powerful Brands
作者
Leslie De Chernatony / Malcolm McDonald
出版Routledge, 1992
ISBN
0750606606 / 9780750606608
主題
Brand name products
From Brand Vision to Brand Evaluation
作者
Leslie De Chernatony
出版Elsevier, 2006
ISBN
9780750667494 / 0750667494
主題
Business & Economics
Creating Powerful Brands in Consumer, Service and ...
作者
Leslie De Chernatony / Malcolm McDonald
出版Routledge, 2003
ISBN
9780750659802 / 0750659807
主題
Business & Economics
Branding Bundle
作者
Leslie de Chernatony / Malcolm McDonald
出版Butterworth-Heinemann, 2006-07-01
ISBN
0750683163 / 9780750683166
Services Branding
作者
Christine Vallaster / Leslie De Chernatony
出版2003
ISBN
0704424207 / 9780704424203
主題
Brand name products
Brand Management Through Narrowing the Gap Between...
作者
Leslie De Chernatony / Open University. Business School
出版1998
ISBN
OCLC:59580732
The Importance of Brand Identity and Reputation in...
作者
Leslie De Chernatony / Fiona Jane Harris / Open University. Business School
出版1998
ISBN
OCLC:751785700
主題
Branding (Marketing)
Corporate Branding and Corporate Brand Performance
作者
Fiona Jane Harris / Leslie De Chernatony / Open University. Business School / Open University. Brand Management and Marketing Research Unit
出版2010*
ISBN
OCLC:781485744
主題
Brand name products
What Do We Understand by 'brands'?
作者
Leslie De Chernatony / Gil McWilliam / Cranfield School of Management
出版1988
ISBN
OCLC:59770960
主題
Brand name products
Expert's Views about Defining Services Brands and ...
作者
Leslie De Chernatony / F. Dall'Olmo Riley / Open University. Business School
出版1996
ISBN
OCLC:59580734
The Varying Types of Brand Assets
作者
Leslie De Chernatony
出版1990
ISBN
OCLC:60134834
主題
Management
The Strategic Process of Building and Sustaining B...
作者
Open University B825/Unit 5 / Leslie De Chernatony / Fiona Harris / Claudia Simoes
出版2010
ISBN
1848734395 / 9781848734395
主題
Brand name products
International Branding
作者
Leslie De Chernatony / Chris Halliburton / Ratna Bernath / Open University. Business School
出版1995
ISBN
OCLC:59580701
The Role of the Brand Revisited
作者
Leslie De Chernatony / F. Dall'Olmo Riley / Open University. Business School
出版1997
ISBN
OCLC:59580735
Meteorologisk Aarbog
出版1941
ISBN
OCLC:715314999
Building a Services Brand
作者
Leslie De Chernatony / Susan L. Drury / Susan Segal-Horn
出版2002
ISBN
0704423928 / 9780704423923
主題
Brand name products
The Evolving Nature of Brands
作者
Martha R. McEnally / Leslie De Chernatony / Open University. Business School
出版1998
ISBN
OCLC:59580749
2001: the Brand Management Odyssey
作者
Leslie De Chernatony / Open University. Business School
出版1996
ISBN
OCLC:59580698
The Contribution of Adaptive Brand Value Communica...
作者
Joanne Lynch / Leslie De Chernatony
出版2004
ISBN
0704424622 / 9780704424623
主題
Advertising, Industrial
How Much Do Leaders Matter in Internal Brand Build...
作者
Christine Vallaster / Leslie De Chernatony
出版2003
ISBN
070442441X / 9780704424418
主題
Management
The Nature and Marketing Opportunities for Trusted...
作者
Susan Drury / Leslie De Chernatony
出版2002
ISBN
0704423480 / 9780704423480
主題
Brand loyalty
Brand Price Recall and the Implications for Pricin...
作者
Leslie De Chernatony / Simon Knox
出版1992
ISBN
OCLC:30409911
主題
Consumer behavior
From Brand Vision to Brand Evaluation
作者
Leslie De Chernatony
出版Routledge, 2001
ISBN
0750646144 / 9780750646147
主題
Business & Economics
How Suited is a Brand's Strategy to Its Environmen...
作者
Leslie De Chernatony
出版2001
ISBN
0704422921 / 9780704422926
主題
Brand name products
The Criteria for Successful Service Brands
作者
Leslie De Chernatony
出版2000
ISBN
070442276X / 9780704422766
主題
Brand name products