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Superior Customer Value and Business Performance
作者
Allen M. Weiss / Deborah Roedder John / George S. Low / Paul Farris / Peter N. Golder / Rajagopalan Sethuraman / Sheri Bridges / Stanley F. Slater
出版1992
ISBN
OCLC:26865481
主題
Brand choice
The Effect of Marketplace Factors on Private Label...
作者
Raj Sethuraman
出版1992
ISBN
OCLC:27359392
主題
Brand choice
Analysis of National Brand - Store Brand Competiti...
作者
Rajagopalan Sethuraman
出版1989
ISBN
OCLC:71783888