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Reference-based Transitions in Short-run Price Ela...
作者
Koen Pauwels / Philip Hans B. F. Franses / Shuba Srinivasan
出版2003
ISBN
OCLC:66770338
Branding and Firm Value
作者
Shuba Srinivasan / Liwu Hsu / Susan Fournier
出版2011
ISBN
OCLC:1376375144
Marketing and Firm Value
作者
Shuba Srinivasan / Dominique M. Hanssens
出版2022-07-06
ISBN
1638280444 / 9781638280446
主題
Business & Economics
Marketing and Firm Value
作者
Shuba Srinivasan
出版2012
ISBN
OCLC:1290239238
Marketing and Firm Value
作者
SHUBA SRINIVASAN; DOMINIQUE M. HANSSENS. / Shuba Srinivasan
出版2022
ISBN
1638280452 / 9781638280453
主題
BUSINESS & ECONOMICS
Do promotions benefit manufacturers, retailers or ...
作者
Shuba Srinivasan / Koen Pauwels / Dominique M. Hanssens / Marnik G. Dekimpe / Marketing Science Institute
出版2001
ISBN
UCLA:L0083491571
主題
Business & Economics
Do Promotions Benefit Manufacturers, Retailers, Or...
作者
Shuba Srinivasan
出版2001
ISBN
OCLC:248835342
主題
Marketing research
An Analysis of Advertising Royalty in Franchise Co...
作者
Ram C. Rao
出版1996
ISBN
UCLA:L0074881376
The Asymmetric Effect of Warranty Payments on Firm...
作者
Didem Kurt / Koen Pauwels / Ahmet C. Kurt / Shuba Srinivasan
出版2022
ISBN
OCLC:1376872469
Do Mindset Metrics Explain Brand Sales?
作者
Shuba Srinivasan
出版2008
ISBN
OCLC:696670655
主題
Consumer behavior
On Testing for Unit Roots in Market Shares
作者
Philip Hans B. F. Franses / Shuba Srinivasan
出版1999
ISBN
9050863485 / 9789050863483
Demand-Based Pricing Versus Past-Price Dependence
作者
Shuba Srinivasan
出版2008
ISBN
OCLC:1291134941
Product Innovations, Advertising and Stock Returns
作者
Shuba Srinivasan
出版2015
ISBN
OCLC:1290710637
When Do Price Thresholds Matter in Retail Categori...
作者
Koen H. Pauwels / Shuba Srinivasan / Philip Hans Franses
出版2008
ISBN
OCLC:1376852607
Competitive Reactions and Modes of Competitive Rea...
作者
Joel Urbany / Sev K. Keil / Shantanu Dutta / Shuba Srinivasan / Sunil Gupta
出版2001
ISBN
OCLC:49522030
主題
Competition
The Impact of Online Product Reviews on Product Re...
作者
Nachiketa Sahoo / Chrysanthos Dellarocas / Shuba Srinivasan
出版2017
ISBN
OCLC:1375974299
Optimal Advertising When Envisioning a Product-Har...
作者
Olivier Rubel / Prasad A. Naik / Shuba Srinivasan
出版2011
ISBN
OCLC:1375265098
¿Quiň se beneficia de las promociones de precios?
作者
Shuba Srinivasan
出版2004
ISBN
OCLC:847246029
主題
Advertising