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The Behavioral Economics of Brand Choice
作者
G. Foxall / Jorge M. Olivera-Castro / Teresa C. Schrezenmaier / V. James
出版Springer, 2007-06-27
ISBN
9780230596733 / 0230596738
主題
Business & Economics
The Behavioral Economics of Brand Choice
作者
G. Foxall / Jorge M. Olivera-Castro / Teresa C. Schrezenmaier / V. James
出版Springer, 2007-06-27
ISBN
9780230596733 / 0230596738
主題
Business & Economics
The behavioral economics of consumer brand choice
作者
Gordon R. Foxall / Teresa C. Schrezenmaier
出版2003
ISBN
OCLC:851016153