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Marketing (LL Version)

出版	Cengage Learning, 2007-01-29
主題	Business & Economics / General
ISBN	061879963X9780618799633
URL	http://books.google.com.hk/books?id=--P7wAEACAAJ&hl=&source=gbs_api

註釋Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.