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How to Win an Election
註釋From choosing the new parish council to the race for the White House, all elections have elements in common a__ planning and organisation, formulating the message and communicating it to the electorate and dealing with the opposition. Paul Richards distils years of campaigning experience to offer a lively view of the art of electioneering for all would-be campaigners and candidates. Paul Richards is a professional political campaigner, Chair of the Fabian Society and author of Be Your Own Spin Doctor.