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Tourism SMEs, Service Quality, and Destination Competitiveness
E. Jones and C. Haven
出版CABI, 2005
主題Business & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Small Business
ISBN18459308869781845930882
URLhttp://books.google.com.hk/books?id=-30du7I0lucC&hl=&source=gbs_api
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註釋This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.