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Breakthrough Thinking

其他書名	A Guide to Creative Thinking and Idea Generation
出版	Simon and Schuster, 2014-06-23
主題	Design / Graphic Arts / AdvertisingBusiness & Economics / Decision-Making & Problem SolvingDesign / Graphic Arts / Branding & Logo Design
ISBN	14403333009781440333309
URL	http://books.google.com.hk/books?id=-7LrDQAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋Harness your creative potential!

Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.

Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:

Develop critical understanding of concepts, theories and trends in creativity
Learn how to develop and apply creative concepts and strategies within today's competitive business environment
Brainstorm, analyze and evaluate innovative ideas and solutions
Empower your team's creative process
And much more

Let Breakthrough Thinking be your guide and tap into your creative potential today!

"This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated

"A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College