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What a Unicorn Knows

其他書名	How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth
出版	BenBella Books, 2023-02-21
主題	Business & Economics / EntrepreneurshipBusiness & Economics / Development / GeneralBusiness & Economics / Organizational Development
ISBN	16377428199781637742815
URL	http://books.google.com.hk/books?id=-9hwEAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋What a Unicorn Knows is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.

Why do some young companies become unicorns, while others don’t? What a Unicorn Knows is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed.

Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.

Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:

Strategic speed
Constant experimentation
Accelerated value
Lean process
Esprit de corps

Drawn from the authors’ successful track record with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.