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An Influencer's World
Caroline BakerDon Baker
其他書名
A Behind-the-Scenes Look at Social Media Influencers and Creators
出版University of Iowa Press, 2023-06-26
主題Business & Economics / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / E-Commerce / Digital MarketingSocial Science / Sociology / General
ISBN160938895X9781609388959
URLhttp://books.google.com.hk/books?id=-9iuEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

INTERVIEWEES INCLUDE:
Isabella Avila (17.7m on TikTok)
Jacques Bastien (cofounder, SHADE)
Mark Cuban (8.6m on Twitter)
Mary Fitzgerald (1.8m on Instagram)
GloZell Green (4.6m on YouTube)
Tim Karsliyev (1.7m on Instagram)
Kevin Kreider (431k on Instagram)
Max Levine (cofounder, Amp Studios)
Cindy Pham (468k on YouTube)
Michael Schweiger (CEO, Central Entertainment Group)
LaToya Shambo (CEO/founder, Black Girl Digital)
Joshua Suarez (14.4m on TikTok)