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Marketing Corporate Image
James R. GregoryJack G. Wiechmann
其他書名
The Company as Your Number One Product
出版McGraw Hill Professional, 1999
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Public RelationsBusiness & Economics / Sales & Selling / General
ISBN08442330729780844233079
URLhttp://books.google.com.hk/books?id=-D6nCmhZiNQC&hl=&source=gbs_api
註釋Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'