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出版Society of Management Accountants of Canada, 1980
主題Business & Economics / Marketing / General
ISBN08664100159780866410014
URLhttp://books.google.com.hk/books?id=-DUtAAAAMAAJ&hl=&source=gbs_api
註釋From the Foreword: The purpose of this study was to investigate how manufacturing firms in Canada and the United States formulate long run pricing objectives and policies. The research involved personal interviews with executives responsible for the pricing of major product lines within their respective firms. Forty-four companies participated in this study and these were involved with the marketing of both consumer and non-consumer (i.e., industrial) products and operated in the following industry segments: transportation equipment, food processing, chemical and heavy equipment.