登入選單
返回Google圖書搜尋
Madison Avenue in Asia
Michael H. Anderson
其他書名
Politics and Transnational Advertising
出版Fairleigh Dickinson Univ Press, 1984
主題Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Economic ConditionsBusiness & Economics / Industries / General
ISBN08386310109780838631010
URLhttp://books.google.com.hk/books?id=-G2pr2rqO1IC&hl=&source=gbs_api
EBookSAMPLE
註釋Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.