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Communication and Behavior

Gerhard J. HannemanWilliam J. McEwen

出版	Addison-Wesley Publishing Company, 1975
主題	Language Arts & Disciplines / Communication StudiesReference / Questions & Answers
ISBN	02010274539780201027457
URL	http://books.google.com.hk/books?id=-HCwAAAAIAAJ&hl=&source=gbs_api

註釋

Composed of articles written by major contemporary communication theorists, this anthology provides a comprehensive, yet understandable introduction to the field of human communication. Incorporated in the book are such topics as language, interpersonal communication, persuasion, nonverbal communication, mass communication, advertising, telecommunication and organizational communication. Also included are discussions of the scientific method, systems approaches, and computer applications in communication research. - Back cover.