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Concepts of Strategic Management

Fred R. David

出版	Prentice Hall, 1995
主題	Business & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN	00232786849780023278686
URL	http://books.google.com.hk/books?id=-IqTSl8tPbkC&hl=&source=gbs_api

註釋

A component of Strategic Management by the same author, this text focuses on the study of concepts involved in strategic management. It incorporates three themes: globalization, the natural environment and technology, and presents concepts in strategy formulation, implementation and evaluation.