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Product Strategy for High Technology Companies
Michael E. McGrath
出版McGraw Hill Professional, 2000-11-02
主題Business & Economics / Personal Finance / InvestingBusiness & Economics / Personal Finance / General
ISBN00716103409780071610346
URLhttp://books.google.com.hk/books?id=-JaCH6eRtAMC&hl=&source=gbs_api
EBookSAMPLE
註釋One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.