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Putting Social Media to Work in Healthcare
Kevin R. Campbell
其他書名
A Beginner's Guide to Digital Success
出版
Taylor & Francis Group
, 2018-03-15
主題
Medical / General
Medical / Health Care Delivery
Medical / Test Preparation & Review
ISBN
1138065854
9781138065857
URL
http://books.google.com.hk/books?id=-LXuswEACAAJ&hl=&source=gbs_api
註釋
This is the first practical textbook for healthcare professionals demonstrating how to use social media in medicine. It focuses on the very basics of social media, providing a step-by-step approach for creating a social media presence and guiding you through the process of setting up individual accounts on multiple social media platforms. The book will help you create a social media strategy and develop a consistent, effective online presence. In addition, it addresses important ethical and regulatory considerations for social media use by healthcare professionals, while real world examples show how social media engagement can improve health outcomes.