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A Revision and Extension of the Concept of Positioning Using Consumption Formulas
Boulaire, ChristèleDussart, ChristianUniversity of Ottawa. Faculty of Administration
出版Faculty of Administration, University of Ottawa = Faculté d'administration, Université d'Ottawa, 1984
URLhttp://books.google.com.hk/books?id=-_4kNAEACAAJ&hl=&source=gbs_api