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How Customers Buy...& Why They Don't
Martyn R. Lewis
其他書名
Mapping and Managing the Buying Journey DNA
出版Radius Book Group, 2018-08-15
主題Business & Economics / Strategic PlanningBusiness & Economics / Development / GeneralBusiness & Economics / Development / Business Development
ISBN16357652349781635765236
URLhttp://books.google.com.hk/books?id=-_5mDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy…And Why They Don’t offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.