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The Media of Mass Communication

出版	Prentice Hall PTR, 1996-12
主題	Social Science / Media Studies
ISBN	02052689789780205268979
URL	http://books.google.com.hk/books?id=-asVesg-pjMC&hl=&source=gbs_api

註釋Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously for its ability to make learning interesting and for its use of the media to teach the media. This Updated Media Edition does all that - and more. KEY TOPCIS: Retaining the features that make this book so popular - from the lively, friendly writing style to the magazine-style layout and design to the outstanding discussion of the industries, issues, trends, and history of the mass media - the Updated Media Edition boasts significant updates, a new, black and white format, and an extensive PIN-coded website all at a lower price than the full-color fifth edition version and most other books available in the market today. The printed book is the core content, while the website provides the energy and excitement of the media itself. Vivian provides up-to-date coverage of media industries and issues, along with a thoughtful recounting of key events in media history to give readers the insight.