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Marketing Management

Svend Hollensen

出版	Pearson UK, 2019
ISBN	12923014229781292301426
URL	http://books.google.com.hk/books?id=-eksEAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing.