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Strategies for Innovators
Kathrin M. Möslein
Emilio Matthaei
其他書名
HHL Open School Case Book
出版
Springer Science & Business Media
, 2009-11-29
主題
Business & Economics / Production & Operations Management
Business & Economics / Management
Business & Economics / Research & Development
Business & Economics / General
ISBN
3834980102
9783834980106
URL
http://books.google.com.hk/books?id=-kFPSyeu22AC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Case book that covers the entire business life-cycle of innovative firms and provide key learnings from successful strategic innovators in various industries. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms.
