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A Primer on Nonprofit PR
Kathleen A. Neal
其他書名
If Charity Begins at Home--
出版Pineapple Press Inc, 2001
主題Business & Economics / Public RelationsBusiness & Economics / Nonprofit Organizations & Charities / General
ISBN15616422909781561642298
URLhttp://books.google.com.hk/books?id=-lX9fPLpz8EC&hl=&source=gbs_api
EBookSAMPLE
註釋Kathleen Neal shows how PR can be used creatively and effectively for nonprofit organizations. This book is chock-full of ideas and strategies for applying solid public relations techniques to the nonprofit, often accompanied by personal accounts of public relations efforts described with insight and a wry sense of humor.Plan a fundraising event, deal with a crisis, develop a relationship with the media, and all the while promote your organization, keeping its mission in the eye of the public. Let this book be your how-to manual for a successful public relations program.