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Business Research for Decision Making
Duane L. Davis
其他書名
Including InfoTrac and SPSS 9.0
出版Cengage Learning, 1999-08-11
主題Business & Economics / Decision-Making & Problem SolvingBusiness & Economics / StatisticsBusiness & Economics / Industrial ManagementEducation / Decision-Making & Problem Solving
ISBN05343742989780534374297
URLhttp://books.google.com.hk/books?id=-p9DPQAACAAJ&hl=&source=gbs_api
註釋This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.