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The Essentials
出版Wiley, 1990-12-04
主題Business & Economics / GeneralBusiness & Economics / International / GeneralBusiness & Economics / Strategic PlanningPolitical Science / Political Economy
ISBN04716178819780471617884
URLhttp://books.google.com.hk/books?id=-yG1AAAAIAAJ&hl=&source=gbs_api
註釋Addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition, and political upheaval. Focuses on the dramatically different environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive. With 31 new readings written by a wide range of leading authors in the field, it contains indispensable advice for managers in the global setting.