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Economics and Management of Organizations
George Hendrikse
其他書名
Co-ordination, Motivation and Strategy
出版McGraw-Hill, 2003
主題Business & Economics / Corporate Finance / GeneralBusiness & Economics / ManagementBusiness & Economics / Economics / MicroeconomicsBusiness & Economics / Economics / Theory
ISBN00770999239780077099923
URLhttp://books.google.com.hk/books?id=070MAAAACAAJ&hl=&source=gbs_api
註釋This book provides an innovative assessment of the challenges facing organizations and the economic strategies and theories that can be applied to management problems. The exciting developments that have occurred in economic organisational theory, up until now discussed in technical journals, are made accessible to undergraduate students of Strategic Economics modules in a clearly structured format. With coverage of contemporary issues, authoritative references, numerous applications, exercises and problems - all accompanied by invaluable website-based resources - the book gives a sound introduction to economics, organization and management. - The text is rich in broad-ranging examples of European, business-related applications, applying theories to different business sectors such as insurance, supermarkets and car manufacturing industries. - The insightful combination of text, numerous diagrams and figures, and simple mathematics offers a presentation that enables students to get to grips with the fundamental principles of economics, organizations and management, without assuming advanced economic knowledge. - Clear introductions, learning objectives and summaries for each chapter.