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An Introduction to Online Competitive Intelligence Research
Conor Vibert
其他書名
Search Strategies, Research Case Study, Research Problems, and Data Source Evaluations and Reviews
出版
Thomson/Texere
, 2004
主題
Business & Economics / General
Business & Economics / Decision-Making & Problem Solving
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Computers / Internet / Search Engines
Education / Teaching / General
ISBN
0538726806
9780538726801
URL
http://books.google.com.hk/books?id=0C25AAAAIAAJ&hl=&source=gbs_api
註釋
Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.