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Understanding and Conducting Competitive Intelligence in the Digital Age
出版Information Today, Inc., 2000
主題Business & Economics / Business EthicsBusiness & Economics / ReferenceBusiness & Economics / Strategic PlanningBusiness & Economics / Economics / GeneralBusiness & Economics / LeadershipBusiness & Economics / Information ManagementBUSINESS & ECONOMICS / Workplace CultureBUSINESS & ECONOMICS / Organizational DevelopmentBUSINESS & ECONOMICS / Corporate GovernanceLanguage Arts & Disciplines / Library & Information Science / Digital & Online ResourcesTechnology & Engineering / Manufacturing
ISBN09109652859780910965286
URLhttp://books.google.com.hk/books?id=0EkDl0JGBDMC&hl=&source=gbs_api
EBookSAMPLE
註釋Competitive intelligence doesn't just mean a trip to the local store to see the competition's finished products--it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues of intelligence are also identified and explored.