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The Charitable Appeals Fact Book
Emmett Devon Carson
其他書名
How Black and White Americans Respond to Different Types of Fund-raising Efforts
出版Joint Center for Political Studies, 1989
主題Business & Economics / Nonprofit Organizations & Charities / GeneralBusiness & Economics / Nonprofit Organizations & Charities / Fundraising & GrantsPolitical Science / Public Policy / Social Services & WelfareSocial Science / Ethnic Studies / GeneralSocial Science / Philanthropy & Charity
ISBN09414108389780941410830
URLhttp://books.google.com.hk/books?id=0FRHAAAAMAAJ&hl=&source=gbs_api
註釋This book makes available for the first time comparable, detailed socioeconomic breakdowns of the monetary donations made by blacks as well as whites. Its 55 tables identify the average dollar amounts donated to various types of charitable organizations and the methods of fundraising to which donors considered themselves most responsive. Based on national polls commissioned by the Joint Center for Political Studies and on reviews of selected charitable organizations in eight cities, Dr. Carson's findings suggest that although the overall frequency of giving is identical for blacks and whites, blacks are much more responsive than whites to charitable appeals made or endorsed by members of the clergy, suggesting a venue many fundraisers may need to take more seriously if they are to reach black donors.