Negotiation is one skill everyone needs in order to get more of what they want—to sell more, to earn more, to keep costs down, to manage better, and to strengthen relationships. In Negotiate to Win, master negotiator Jim Thomas shows you exactly how the best negotiators reach long-lasting, positive solutions—ones that build profits, performance, and relationships—with his 21 rules for successful negotiating.

Learn how to overcome your natural reluctance to bargain, how to negotiate ethically (and deal with those who don't), and how to negotiate successfully across cultural lines. Negotiate with your boss, your children, your auto mechanic, and more. Once you learn how to negotiate to win, you'll always get the best deal.