登入選單
返回Google圖書搜尋
The Impact of YouTube on U.S. Politics
LaChrystal D. Ricke
出版Bloomsbury Publishing PLC, 2014-08-14
主題Social Science / Media StudiesLanguage Arts & Disciplines / Communication StudiesPolitical Science / GeneralPolitical Science / Civics & CitizenshipComputers / Internet / Podcasting & WebcastingComputers / Internet / Social Media
ISBN97807391835020739183508
URLhttp://books.google.com.hk/books?id=0NWrBAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.