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Living the Corporate Purpose
Mark ChongFlocy Joseph
其他書名
Insights from Companies in Asia
出版World Scientific Publishing Company, 2021
ISBN98112212279789811221224
URLhttp://books.google.com.hk/books?id=0XBizgEACAAJ&hl=&source=gbs_api
註釋Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to 'produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet' (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent. This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.