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E-business

Gary P. Schneider

出版	Course Technology, 2012-07-27
主題	Business & Economics / ManagementBusiness & Economics / E-Commerce / GeneralComputers / Business & Productivity Software / Project Management Tools
ISBN	11335268459781133526841
URL	http://books.google.com.hk/books?id=0YTzLwEACAAJ&hl=&source=gbs_api

註釋

"E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems."--Publisher's website.