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Retail Internationalization in Emerging Countries
Karin Pennemann
其他書名
The Positioning of Global Retail Brands in China
出版Springer Science & Business Media, 2013-05-30
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN38349449209783834944924
URLhttp://books.google.com.hk/books?id=0eBEAAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.