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Microeconomics and Behavior
Robert H. Frank
出版
McGraw-Hill Companies,Incorporated
, 2008
主題
Business & Economics / Consumer Behavior
Business & Economics / Economics / Microeconomics
Psychology / General
ISBN
007337573X
9780073375731
URL
http://books.google.com.hk/books?id=0ePtAAAAMAAJ&hl=&source=gbs_api
註釋
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to "think like an economist."