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Global Competitive Advantage: Concepts, Approaches And Practices (2Vols.)

S.S. Lodha; B.P. Bhatnagar; Navneet Sharma

出版	Abhijeet Publications, 2007-02
ISBN	81898860969788189886097
URL	http://books.google.com.hk/books?id=0fNIPgAACAAJ&hl=&source=gbs_api

註釋These volumes attempt to capture the changing competitiveness of the countries, regions and companies. The first volume maps the changes at macro level and includes papers on fundamentals of competitive advantage, sectoral alterations of competitive advantage at country level. The papers pay attention to the changing patterns of trade and subsequent impacts on countries and industry sectors. Macro Foundations of global competitive advantage offers coverage to developed as well as developing economies should interest, researchers of development management. The second volume covers the micro foundations of competitive advantage. Papers included in the second volume pay attention to the company stuctures and strategies in lieu of the global economic changes. The landscape of competition has welcomed new variables. There has been a significant impact of information technology on company stategies.