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出版South-Western/Thomson Learning, 2004
主題Business & Economics / ManagementBusiness & Economics / Strategic PlanningBusiness & Economics / Commerce
ISBN03242715819780324271584
URLhttp://books.google.com.hk/books?id=0hvFgNxiUjEC&hl=&source=gbs_api
註釋To meet the specific needs of the MBA strategic management course and student, authors Bob Hoskisson, Mike Hitt, and Duane Ireland present Competing for Advantage. The text summarizes the latest strategic management research and practice, using current examples and a straightforward style to make it accessible to both students and practitioners. The authors connect theory to practice, illustrating the process and tools used in strategic analysis and implementation to create a sustainable competitive advantage. Further, the text examines the critical issues of today's business environment including chapters on both strategic leadership and corporate governance. Competing for Advantage is an outstanding resource for those wanting to better understand and more effectively participate in their organization's strategic management process.