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Your Marketing Sucks
Mark Stevens
其他書名
10th Anniversary Edition
出版CreateSpace Independent Publishing Platform, 2014-04
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN14961406729781496140678
URLhttp://books.google.com.hk/books?id=0i7boAEACAAJ&hl=&source=gbs_api
註釋Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!