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Business Strategy Pathfinder: Core Concepts and Micro-cases

Duncan Angwin/stephen Cummings/chris Smith

出版	Wiley India Pvt. Limited, 2008-04-07
ISBN	81265158809788126515882
URL	http://books.google.com.hk/books?id=0neerzjUpJUC&hl=&source=gbs_api

註釋The Strategy Pathfinder is built around micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The book also brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know.· The Strategy Pathfinder User s Guide· Strategic Pathways· The Strategy Paths Combined· Macro-Shocks· Movers & Shakers· Industry Terrain· The Big Picture· Perfect Positioning· Living Strategy· Corporate Character· Crossing Borders· Guiding Change· Sustain Ability· Maverick Strategies