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Stop Competing on Price
David Gómez
其他書名
What every salesperson, entrepreneur and business professional needs to know to differentiate their product or service and make price irrelevant.
出版Bien Pensado, 2017-03-10
主題Business & Economics / Sales & Selling / General
ISBN39616459819783961645985
URLhttp://books.google.com.hk/books?id=0sZ4DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don't be afraid of your competitors' price, but not being able to explain yours.