登入選單
返回Google圖書搜尋
Health Care Market Strategy
Steven G. HillestadEric N. Berkowitz
出版Jones & Bartlett Learning, 2018-11-30
主題Medical / Hospital Administration & Care
ISBN12841504029781284150407
URLhttp://books.google.com.hk/books?id=0vZ0DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings.