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其他書名
The Application of Cognitive Processes to Survey Methodology
出版Wiley, 1996
主題Education / GeneralEducation / Evaluation & AssessmentMathematics / GeneralPsychology / GeneralPsychology / Cognitive Psychology & CognitionPsychology / Movements / BehaviorismScience / GeneralSocial Science / ResearchSocial Science / Sociology / General
ISBN07879012029780787901202
URLhttp://books.google.com.hk/books?id=0z5HAAAAMAAJ&hl=&source=gbs_api
註釋In this book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. Thinking About Answers is based on the most current insights from research on survey methods and cognitive psychology. The authors present the survey as a social conversation and investigate and document the meanings of the answers respondents give to researchers. Thinking About Answers is an invaluable resource for survey research practitioners and students, cognitive and methodology researchers, and methods or cognitive psychology students.