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Value for Money Marketing
Roddy Mullin
其他書名
A Guide to Measuring Marketing Performance
出版Kogan Page, 2001
主題Business & Economics / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / Management
ISBN07494355349780749435530
URLhttp://books.google.com.hk/books?id=1-LywAEACAAJ&hl=&source=gbs_api
註釋This book is about accountability: controlling marketing budgets and ensuring that marketing activity produces measurable results.