75% of Zillow’s income comes from agents in one form or another. Whether that is from leads upfront or from referral fees at closing depends on the market. This thought should give agents the feeling that Zillow needs us.

The truth is, Zillow does not need us. Not all of us, at least. If you are an agent who is not involved with Zillow and not paying them in any way, they have no need for you. In fact, they are currently making moves to replace you.

In this book, I will show you beyond any doubt that Zillow is no longer just a media company. They are a competing brokerage. One that has aims to be at the center of every real estate transaction, with or without you.