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Technology-Oriented Customer Touchpoints in Context of Services in Retailing
Tobias Röding
其他書名
A Differentiated Analysis on Social Presence and Privacy Calculus
出版Springer Nature, 2023-01-10
主題Business & Economics / Marketing / GeneralBusiness & Economics / Management ScienceBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / General
ISBN36584055469783658405540
URLhttp://books.google.com.hk/books?id=192mEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..