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Essentials of Marketing with Student Cd-Rom
Charles W LambLambJoe F HairCarl McDaniel
出版Cengage Learning, 2002
主題Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Marketing / General
ISBN03241595529780324159554
URLhttp://books.google.com.hk/books?id=1ALnPQAACAAJ&hl=&source=gbs_api
註釋Essentials of Marketing, 3e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a shorter length. Developed directly from the sixth edition of Lamb, Hair, and McDaniel's best-selling Marketing text, Essentials of Marketing, 3e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive ancillary package and companion Web site.