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Permanent Innovation, Revised Edition
Langdon Morris
其他書名
Proven Strategies and Methods of Successful Innovators
出版Innovation Academy, 2011
主題Business & Economics / Management
ISBN061552284X9780615522845
URLhttp://books.google.com.hk/books?id=1BEdygAACAAJ&hl=&source=gbs_api
註釋Innovation is the process of creating new ideas and turning them into new business value. Permanent Innovation is the process of doing it continuously, as a matter of strategy, method, and habit. It happens in organizations that embrace innovation as a core value, practice innovation as a core methodology, and produce innovation as a consistent output. The notion of permanent innovation may at first be startling, and it may even seem to be a contradiction. The concept of permanence implies stability and the absence of change, while the concept of innovation implies constancy of change and novelty. Combining these two, however, yields an important synthesis: the practice of innovation not as an occasional occurrence, but as a repeating process of value creation and organizational adaptation. In these times of accelerating change and increasing competition, Permanent Innovation is an absolute necessity. This book is about how to achieve it.